Analyzing the role of digital transformation leadership in strategic alliance based on the Islamic culture of Iranian organizations and companies

Document Type : Original Article

Authors

• Mahbod Sohrabi ¹
• Kambiz Heidarzadeh Hanzaee ²
• Abas Asadi ³

¹ Department of Business Management, , Science And Research Branch,Islamic Azad University, Tehran, Iran

² Associate Professor. Business Management Dept., Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.

³ Assistant Professor, Depatment of marketing Managment, Varamin-Pishva Branch, Islamic Azad University, Varamin, Iran

Abstract

Purpose: Determining and analyzing the role of leadership of digital transformation in the strategic alliance of Iranian organizations and companies.
Methodology: The research method was data base theory and the research was determined based on the type of development goal and of qualitative type.
Findings: The results of the research showed that market competitiveness, digitalization and market intertwining form the central phenomenon of the research which is the leadership of digital transformation. Digital transformation leadership has been described in terms of leadership styles and leadership skills. The leadership role of digital transformation in strategic alliances is not unmediated And it is mediated by a set of contextual conditions as well as intervening conditions, and these factors affect the strategies that companies adopt.
Conclusion: The results of the present study generally show that the leadership of digital transformation has a great impact on the strategic alliance of Iranian organizations and companies, and in this era, digital transformation is considered as a main factor for the growth and development of organizations. To achieve a competitive advantage and provide better services to customers, companies must respond to digital changes and new technologies. With this definition, it should be noted that the leadership role of digital transformation in strategic alliances between companies takes place through the effectiveness of various variables, and also companies follow various strategies in line with digital transformation and also create strategic alliances.

Keywords

• Digital transformation
• digital transformation leadership
• strategic alliances
• Islamic culture platform

Main Subjects

• Islamic Marketing

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