- Introducing the findings of original research in the fields related to legalization, localization and modernity of research in the field of humanities and arts;

- Assisting in problem-finding and scientific analysis of domestic business issues and problems according to Islamic teachings and providing practical solutions;

- Improving the level of knowledge of experts, experts and managers, proposing new scientific issues and expanding the boundaries of knowledge in related fields;

- Establishing communication between researchers and developing interdisciplinary research; and

Expanding comparative research between religions and explaining the functions of Islamic philosophy in business systems

 

Among the most important research areas of the proposal are:

- Marketing of Islamic goods and services

- Art, fashion, lifestyle, entertainment, and Islamic sports

- Islamic hospitality and spiritual health tourism

- Religiosity, Muslim rituals and worship patterns in business

- The business of Islamic societies, interfaith, ethnocentrism, multiculturalism and mutual culture

- Islamic rules of conduct and ethics

- Trade with the Islamic world

- Muslim consumer and consumption patterns

- Islamic branding and positioning

- Franchise, retail channels and Islamic distribution

- Islamic marketing mix

- Islamic market segmentation

- Islamic pharmacy and health

- Current trends in Islamic markets; Islamic marketing/business ethics

- Commercialization of Islam and Islamization of business

- Global events and Muslim consumers

- Halal markets and halal supply chain

- Islamic financial marketing

- Electronic marketing in Islamic markets

- Islamic innovation and entrepreneurship