Examining the components of Islamic marketing based on the product dimension in electronic businesses from the customer's point of view

Document Type : Original Article

Authors

• Alireza Kasraiyan
• Ahamd Rahchamani
• Mohammad Bagher Pournajafzadeh Ardakani

Department of Business Managment, Qazvin Branch, Islamic Azad University, Qazvin, Iran

Abstract

Islam is one of the world’s most prominent religions and its prohibitions and etiquette rules are well-defined. Regarding ethical behavior, teachings in business and their applications, Islamic marketing presents an aspect of Islamic business thinking that has been neglected for a long time. Its purpose is to provide a framework for understanding the Ethical code of Islamic marketing and to provide practical perspectives for companies, their leaders, and their employees to unite under these codes.
Purpose: This study aims to discover ethical code and describe the components of Islamic marketing based on the product dimension at the level of electronic buying and selling from the perspective of the customer.
Methodology: This research is applied in terms of orientation, and mixed exploratory research in terms of method (research design). In order to confirm the findings of the study, the data was examined and evaluated, and 31 components gained using behavioral marketing software at the level of electronic enterprises were discovered and presented from the perspective of the customer.
Discussion and conclusion: Several Opportunities exist in Islamic markets. They will not only adapt to the effects of technology and other factors affecting raw materials and manufacturing and supply processes for products manufactured for Islamic markets, but they will also direct and generate these effects, thereby setting themselves apart from other businesses.

Keywords

• Islamic marketing
• marketing mix
• customer
• product

Main Subjects

• Islamic Marketing

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