Examining e-commerce opportunities in Metaverse

Document Type : Original Article

Authors

• jebreil marzi alamdari ¹
• mohammad hasan haddadi ²
• Ahad shahabadyan ³

¹ Department of Management, Islamic Azad University, Ares Branch, Jolfa, Iran

² Assistant Professor, Department of Management, Islamic Azad University, Aras Branch, Hadishehr, East Azerbaijan

³ Master of Business Administration

Abstract

The purpose of this research is to investigate the opportunities of electronic commerce in Metaverse. which is considered fundamental in terms of purpose. The method used in this research is a mixed exploratory research method with an emphasis on qualitative data. The statistical population of the research includes domestic and foreign articles related to the opportunities of Metaverse in the field of e-commerce. The sampling method of the present research is of a targeted type and includes the selection of 50 articles with 62 codes and with the topic of examining the opportunities of Metaverse in the field of electronic commerce. According to the question and purpose of the research, the most appropriate research plan is metacombination. The condition of metacombination approach is the systematic review of literature in order to identify the factors related to the purpose of the research. In this research, in the steps of implementing this method, a systematic literature review was conducted by searching in reliable databases and journals and combining the research literature. The results of the research showed that Metaverse is an opportunity in the development of e-commerce.

Keywords

• Metaverse
• e-commerce
• e-advertising
• e-marketing

Main Subjects

• International Marketing

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